Video Marketing Specialists
You Deserve Better Marketing For Your Home
I’m Craig Massie, Charlottesville’s Cinematic Realtor. With Hollywood-level video, strategic staging, and prep services backed by Avenue Realty, I help sellers across Charlottesville and Central Virginia stand out and close fast.
I’m Craig Massie, Charlottesville’s Cinematic Realtor. With Hollywood-level video, strategic staging, and prep services backed by Avenue Realty, I help sellers across Charlottesville and Central Virginia stand out and close fast.
The Average American spends 4.7 hours daily on their phones watching video content. Is your home being seen?
The Average American spends 4.7 hours daily on their phones watching video content. Is your home being seen?
With 15 years of Hollywood filmmaking experience, I bring professional video marketing to Charlottesville real estate.
With 15 years of Hollywood filmmaking experience, I bring professional video marketing to Charlottesville real estate.
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Sellers and Buyers Helped In The Past Year
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Sellers and Buyers Helped In The Past Year
We support founders to make their mark
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Sellers and Buyers Helped In The Past Year
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Years of Experience
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Years of Experience
Your Home's Red Carpet Moment Awaits
Your Home's Red Carpet Moment Awaits
I don't just list homes, I direct them. I craft cinematic videos, social media content that goes viral and magazine-worthy staging that make buyers fall in love at first sight.
For this home in Stanardsville, I crafted a story that encouraged potential buyers to look beyond the home's condition, since it needed significant work, and instead fall in love with the neighborhood. The strategy worked: we received multiple offers on the first day of listing and sold for $20,000 over the asking price.
But that isn't all I did. I hired cleaners to give the home a thorough cleaning. I brought in a landscaper to trim or remove trees that were too close to the building. I even hired a team of movers to clear out all the furniture and items left behind.
I don't just list homes, I direct them. I craft cinematic videos, social media content that goes viral and magazine-worthy staging that make buyers fall in love at first sight.
For this home in Stanardsville, I crafted a story that encouraged potential buyers to look beyond the home's condition, since it needed significant work, and instead fall in love with the neighborhood. The strategy worked: we received multiple offers on the first day of listing and sold for $20,000 over the asking price.
But that isn't all I did. I hired cleaners to give the home a thorough cleaning. I brought in a landscaper to trim or remove trees that were too close to the building. I even hired a team of movers to clear out all the furniture and items left behind.
The Time Capsule
WHAT WE OFFER
WHAT WE OFFER
[01]
[01]
Services
Services
©2025
©2025
As a former Key Grip in the film industry, I had the privilege of working on hundreds of commercials, music videos, TV shows, and movies over my 15-year career. In Hollywood, actors get the star treatment not just because they're the best, but because they're essential to a film's success. Why should your home buying and selling experience be any different? That's where I come in!
As a former Key Grip in the film industry, I had the privilege of working on hundreds of commercials, music videos, TV shows, and movies over my 15-year career. In Hollywood, actors get the star treatment not just because they're the best, but because they're essential to a film's success. Why should your home buying and selling experience be any different? That's where I come in!
1
Professional Staging
In Hollywood, set design creates the perfect scene to captivate an audience. In real estate, staging does the same—turning your home into a show-stopping masterpiece that buyers can’t resist. I cover the cost of professional staging because first impressions matter, and I’ve learned from the best.
Virtual Staging
In Person Staging
Moving Services
1
Professional Staging
In Hollywood, set design creates the perfect scene to captivate an audience. In real estate, staging does the same—turning your home into a show-stopping masterpiece that buyers can’t resist. I cover the cost of professional staging because first impressions matter, and I’ve learned from the best.
Virtual Staging
In Person Staging
Moving Services
1
Professional Staging
In Hollywood, set design creates the perfect scene to captivate an audience. In real estate, staging does the same—turning your home into a show-stopping masterpiece that buyers can’t resist. I cover the cost of professional staging because first impressions matter, and I’ve learned from the best.
Virtual Staging
In Person Staging
Moving Services
2
Home Repairs
Minor flaws can make a major difference in how buyers perceive your home. That’s why I take care of the small repairs—fixing dents, scratches, lighting, and more—so your home looks its best. A little polish goes a long way, and I make sure your home is market-ready.
Masonry
Carpentry
Window & Door Repair
2
Home Repairs
Minor flaws can make a major difference in how buyers perceive your home. That’s why I take care of the small repairs—fixing dents, scratches, lighting, and more—so your home looks its best. A little polish goes a long way, and I make sure your home is market-ready.
Masonry
Carpentry
Window & Door Repair
2
Home Repairs
Minor flaws can make a major difference in how buyers perceive your home. That’s why I take care of the small repairs—fixing dents, scratches, lighting, and more—so your home looks its best. A little polish goes a long way, and I make sure your home is market-ready.
Masonry
Carpentry
Window & Door Repair
3
Hollywood-Grade Marketing
The right marketing makes or breaks a film. The same is true for real estate. I use high-end cinematography, professional photography, and strategic advertising to showcase your home like a star—because great marketing isn’t an extra, it’s the difference between sitting and selling.
Videography
Virtual Home Tours
3D Home Tours
3
Hollywood-Grade Marketing
The right marketing makes or breaks a film. The same is true for real estate. I use high-end cinematography, professional photography, and strategic advertising to showcase your home like a star—because great marketing isn’t an extra, it’s the difference between sitting and selling.
Videography
Virtual Home Tours
3D Home Tours
3
Hollywood-Grade Marketing
The right marketing makes or breaks a film. The same is true for real estate. I use high-end cinematography, professional photography, and strategic advertising to showcase your home like a star—because great marketing isn’t an extra, it’s the difference between sitting and selling.
Videography
Virtual Home Tours
3D Home Tours
4
Print Marketing
Even with the advancements of digital marketing I personally hand deliver hundreds of brochures and flyers for each home I sell.
Neighborhood Buyer Guide
Home For Sale Mailers
Neighborhood Launch Party Flyer
4
Print Marketing
Even with the advancements of digital marketing I personally hand deliver hundreds of brochures and flyers for each home I sell.
Neighborhood Buyer Guide
Home For Sale Mailers
Neighborhood Launch Party Flyer
4
Print Marketing
Even with the advancements of digital marketing I personally hand deliver hundreds of brochures and flyers for each home I sell.
Neighborhood Buyer Guide
Home For Sale Mailers
Neighborhood Launch Party Flyer
5
Content Creation
High-quality content tailored to your home's voice, goals, and target audience.
Video Production
Home Tours
Storytelling
5
Content Creation
High-quality content tailored to your home's voice, goals, and target audience.
Video Production
Home Tours
Storytelling
5
Content Creation
High-quality content tailored to your home's voice, goals, and target audience.
Video Production
Home Tours
Storytelling
TESTIMONIALS
TESTIMONIALS
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
"Craig is an awesome realtor! We bought our home in Cville with Craig’s help after months of searching for the perfect house."
Caetano de C.
Charlottesville Home Buyer
"Working with Craig Massie to not only sell our house but to also purchase a new home was the best experience we could have hoped for. He was knowledgeable, always accessible and a pure pleasure to work with."
Janice C.
Ivy Home Seller
"Craig is a great realtor, we can’t wait to work with him again! Don’t hesitate even for a minute to call him!"
Tsetsi H.
Waynesboro Home Seller
HOW I WORK
HOW I WORK
[02]
[02]
Process
Process
©2025
©2025
To ensure a smooth and effortless start to our partnership, we've designed a simple process that gets us working for you right away.
To ensure a smooth and effortless start to our partnership, we've designed a simple process that gets us working for you right away.
1
Discovery Call
A friendly chat where we learn about your unique selling goals, answer your initial questions, and discuss how we can best support you.
2
Research & Insights
Before we visit, we'll conduct comprehensive market research specific to your property and neighborhood. This allows us to come prepared with valuable insights, including recent comparable sales, current market trends, and a preliminary understanding of your home's potential value.
3
Home Assessment & Strategy Session
We'll schedule a visit to your home to personally assess its features, condition, and unique selling points. During this visit, we'll discuss our detailed market analysis, answer all your questions, and collaborate with you to develop a tailored selling strategy designed to maximize your home's value and appeal.
4
Recommended Enhancements & Repairs
Based on our assessment and market insights, we'll provide a concise list of recommended enhancements or minor repairs that could significantly increase your home's appeal and market value. We'll offer practical advice on cost-effective improvements to attract more buyers.
5
Staging & Professional Photography
To showcase your home's full potential, we'll guide you through effective staging techniques or connect you with trusted staging professionals. Following this, we arrange for high-quality professional photography to capture your home in its best light, creating compelling visuals for online listings and marketing materials.
1
Discovery Call
A friendly chat where we learn about your unique selling goals, answer your initial questions, and discuss how we can best support you.
2
Research & Insights
Before we visit, we'll conduct comprehensive market research specific to your property and neighborhood. This allows us to come prepared with valuable insights, including recent comparable sales, current market trends, and a preliminary understanding of your home's potential value.
3
Home Assessment & Strategy Session
We'll schedule a visit to your home to personally assess its features, condition, and unique selling points. During this visit, we'll discuss our detailed market analysis, answer all your questions, and collaborate with you to develop a tailored selling strategy designed to maximize your home's value and appeal.
4
Recommended Enhancements & Repairs
Based on our assessment and market insights, we'll provide a concise list of recommended enhancements or minor repairs that could significantly increase your home's appeal and market value. We'll offer practical advice on cost-effective improvements to attract more buyers.
5
Staging & Professional Photography
To showcase your home's full potential, we'll guide you through effective staging techniques or connect you with trusted staging professionals. Following this, we arrange for high-quality professional photography to capture your home in its best light, creating compelling visuals for online listings and marketing materials.
1
Discovery Call
A friendly chat where we learn about your unique selling goals, answer your initial questions, and discuss how we can best support you.
2
Research & Insights
Before we visit, we'll conduct comprehensive market research specific to your property and neighborhood. This allows us to come prepared with valuable insights, including recent comparable sales, current market trends, and a preliminary understanding of your home's potential value.
3
Home Assessment & Strategy Session
We'll schedule a visit to your home to personally assess its features, condition, and unique selling points. During this visit, we'll discuss our detailed market analysis, answer all your questions, and collaborate with you to develop a tailored selling strategy designed to maximize your home's value and appeal.
4
Recommended Enhancements & Repairs
Based on our assessment and market insights, we'll provide a concise list of recommended enhancements or minor repairs that could significantly increase your home's appeal and market value. We'll offer practical advice on cost-effective improvements to attract more buyers.
5
Staging & Professional Photography
To showcase your home's full potential, we'll guide you through effective staging techniques or connect you with trusted staging professionals. Following this, we arrange for high-quality professional photography to capture your home in its best light, creating compelling visuals for online listings and marketing materials.
Insights
Insights
Where to Move & Live
Where to Move & Live
[03]
[03]
Neighborhoods
Neighborhoods
©2025
©2025
We've highlighted what makes each area unique, from vibrant local amenities and top-rated schools to community atmosphere and convenient access, helping you envision your life in your new surroundings. Let's find the neighborhood that truly feels like home.
We've highlighted what makes each area unique, from vibrant local amenities and top-rated schools to community atmosphere and convenient access, helping you envision your life in your new surroundings. Let's find the neighborhood that truly feels like home.
Crozet - Albemarle County Real Estate
Crozet, VA, offers a blend of small-town charm and modern amenities. With a rich history and proximity to Charlottesville, Crozet is home to outdoor attractions like Mint Springs Valley Park and local wineries such as King Family Vineyard. The community enjoys a high quality of life with excellent schools, local breweries, and family-friendly activities, making it a perfect place for those seeking both tranquility and adventure.
Waynesboro Real Estate
Waynesboro, VA, offers a perfect mix of outdoor adventure and cultural charm. Known for its proximity to the Blue Ridge Parkway and Skyline Drive, residents and visitors can enjoy stunning mountain views and hiking trails. The city also boasts a vibrant arts scene, with murals and cultural institutions like the Waynesboro Heritage Museum. With a population of around 22,300, Waynesboro is an ideal place for those seeking a balanced lifestyle in the heart of Virginia’s natural beauty.
Ivy - Albemarle County Real Estate
Located just outside of Charlottesville, Ivy, VA, offers a peaceful, rural lifestyle with scenic views and a rich history. Known as the birthplace of Meriwether Lewis, this small community is perfect for those seeking spacious homes, outdoor recreation, and proximity to cultural amenities. Enjoy hiking, local wineries, and a strong sense of community in this charming area.
Afton - Nelson County Real Estate
Afton is located on the outskirts of Western Albemarle and is known for its farmland and vineyards. It is the last town heading west before you cross the mountain pass and enter Waynesboro.
Albemarle County Real Estate
Welcome to Albemarle County, VA — Where Rolling Hills Meet Southern Charm!
Staunton Real Estate
Welcome to Staunton, VA — Where History, Arts, and Appalachian Charm Take Center Stage!
Crozet - Albemarle County Real Estate
Crozet, VA, offers a blend of small-town charm and modern amenities. With a rich history and proximity to Charlottesville, Crozet is home to outdoor attractions like Mint Springs Valley Park and local wineries such as King Family Vineyard. The community enjoys a high quality of life with excellent schools, local breweries, and family-friendly activities, making it a perfect place for those seeking both tranquility and adventure.
Waynesboro Real Estate
Waynesboro, VA, offers a perfect mix of outdoor adventure and cultural charm. Known for its proximity to the Blue Ridge Parkway and Skyline Drive, residents and visitors can enjoy stunning mountain views and hiking trails. The city also boasts a vibrant arts scene, with murals and cultural institutions like the Waynesboro Heritage Museum. With a population of around 22,300, Waynesboro is an ideal place for those seeking a balanced lifestyle in the heart of Virginia’s natural beauty.
Ivy - Albemarle County Real Estate
Located just outside of Charlottesville, Ivy, VA, offers a peaceful, rural lifestyle with scenic views and a rich history. Known as the birthplace of Meriwether Lewis, this small community is perfect for those seeking spacious homes, outdoor recreation, and proximity to cultural amenities. Enjoy hiking, local wineries, and a strong sense of community in this charming area.
Afton - Nelson County Real Estate
Afton is located on the outskirts of Western Albemarle and is known for its farmland and vineyards. It is the last town heading west before you cross the mountain pass and enter Waynesboro.
Albemarle County Real Estate
Welcome to Albemarle County, VA — Where Rolling Hills Meet Southern Charm!
Staunton Real Estate
Welcome to Staunton, VA — Where History, Arts, and Appalachian Charm Take Center Stage!
Crozet - Albemarle County Real Estate
Crozet, VA, offers a blend of small-town charm and modern amenities. With a rich history and proximity to Charlottesville, Crozet is home to outdoor attractions like Mint Springs Valley Park and local wineries such as King Family Vineyard. The community enjoys a high quality of life with excellent schools, local breweries, and family-friendly activities, making it a perfect place for those seeking both tranquility and adventure.
Waynesboro Real Estate
Waynesboro, VA, offers a perfect mix of outdoor adventure and cultural charm. Known for its proximity to the Blue Ridge Parkway and Skyline Drive, residents and visitors can enjoy stunning mountain views and hiking trails. The city also boasts a vibrant arts scene, with murals and cultural institutions like the Waynesboro Heritage Museum. With a population of around 22,300, Waynesboro is an ideal place for those seeking a balanced lifestyle in the heart of Virginia’s natural beauty.
Ivy - Albemarle County Real Estate
Located just outside of Charlottesville, Ivy, VA, offers a peaceful, rural lifestyle with scenic views and a rich history. Known as the birthplace of Meriwether Lewis, this small community is perfect for those seeking spacious homes, outdoor recreation, and proximity to cultural amenities. Enjoy hiking, local wineries, and a strong sense of community in this charming area.
Afton - Nelson County Real Estate
Afton is located on the outskirts of Western Albemarle and is known for its farmland and vineyards. It is the last town heading west before you cross the mountain pass and enter Waynesboro.
Albemarle County Real Estate
Welcome to Albemarle County, VA — Where Rolling Hills Meet Southern Charm!
Staunton Real Estate
Welcome to Staunton, VA — Where History, Arts, and Appalachian Charm Take Center Stage!