About Us

About Us

Our story so far

Our story so far

Our story so far

Meet the team and learn about our mission.

Who we are

Who we are

Who we are

About Massie Realty

About Massie Realty

About Massie Realty

The difference between a listing and a sale often comes down to one thing: marketing.


At Massie Realty, our unique Massie Marketing System sets us apart. We have pioneered a cinematic approach to real estate, treating every home we list as a feature film, and we back it with our expertise in digital marketing.


Our system is defined by:


  • Professional Cinematography: We use high-end cameras and equipment to create stunning video tours.

  • Targeted Digital Advertising: We pay for strategic ad campaigns on social media and other digital channels to ensure your home reaches a broad, qualified audience.

  • Storytelling & Narrative: We don't just show a house—we tell its story, highlighting its best features and emotional appeal.


This "Hollywood" level of production combined with our digital marketing expertise ensures your home stands out from the competition, attracts more qualified buyers, and ultimately leads to a faster, more successful sale.

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Story Spotlight

Lights, Camera, Sold!

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Story Spotlight

Lights, Camera, Sold!

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Story Spotlight

Lights, Camera, Sold!

Mission & values

We're on a mission…

…To transform the way homes are bought and sold. By investing in professional filmmaking and paying for strategic digital advertising, we don't just find a buyer, we create a compelling narrative that connects with the perfect one, ensuring a faster, more rewarding transaction for everyone involved.

Cinematic

We don't just list homes; we produce a feature film for your property, capturing its unique essence and emotional appeal.

Strategic

Our expert digital marketing isn't just a part of the plan, it is the plan. We fund and manage targeted ads to get your home in front of the right buyers.

Results-Driven

We are committed to achieving a successful sale. Our system is designed to generate a buzz that leads to more showings, better offers, and a faster close.

Collaborative

Your home is our main character. We work with you every step of the way to tell its story and ensure a seamless journey from "For Sale" to "Sold."

Mission & values

We're on a mission…

…To transform the way homes are bought and sold. By investing in professional filmmaking and paying for strategic digital advertising, we don't just find a buyer, we create a compelling narrative that connects with the perfect one, ensuring a faster, more rewarding transaction for everyone involved.

Cinematic

We don't just list homes; we produce a feature film for your property, capturing its unique essence and emotional appeal.

Strategic

Our expert digital marketing isn't just a part of the plan, it is the plan. We fund and manage targeted ads to get your home in front of the right buyers.

Results-Driven

We are committed to achieving a successful sale. Our system is designed to generate a buzz that leads to more showings, better offers, and a faster close.

Collaborative

Your home is our main character. We work with you every step of the way to tell its story and ensure a seamless journey from "For Sale" to "Sold."

Mission & values

We're on a mission…

…To transform the way homes are bought and sold. By investing in professional filmmaking and paying for strategic digital advertising, we don't just find a buyer, we create a compelling narrative that connects with the perfect one, ensuring a faster, more rewarding transaction for everyone involved.

Cinematic

We don't just list homes; we produce a feature film for your property, capturing its unique essence and emotional appeal.

Strategic

Our expert digital marketing isn't just a part of the plan, it is the plan. We fund and manage targeted ads to get your home in front of the right buyers.

Results-Driven

We are committed to achieving a successful sale. Our system is designed to generate a buzz that leads to more showings, better offers, and a faster close.

Collaborative

Your home is our main character. We work with you every step of the way to tell its story and ensure a seamless journey from "For Sale" to "Sold."

Team

Meet The Team

Craig Massie

Your Trusted Real Estate Agent in Charlottesville and Surrounding Areas

I have been in hundreds (maybe even thousands) of stunning homes, many of which I viewed behind a rolling camera while working in Hollywood for more than a decade. It was filming in these movie-worthy homes and neighborhoods that first sparked my passion for real estate. I love finding the characteristics and details that make a home unique, whether it's a mansion in Beverly Hills or a scenic cabin in the Blue Ridge Mountains. As a dedicated Charlottesville Realtor, I focus on helping both buyers and sellers, combining my years of experience scouting locations for “the best of” and my love of film to create videos and content about the Charlottesville area and real estate. My goal is to allow my clients to learn something new about the region and feel confident going into their real estate transactions. When I’m not busy helping my clients find the perfect property or sell their current home, I enjoy going on adventures with my family, exploring the Virginia outdoors, and woodworking. Fun Fact: I helped my father custom-build our family home and I love fixing up houses on the side.

Craig Massie Charlottesville Realtor

Avenue Realty, LLC

Brokerage

Massie Realty is powered by Avenue Realty, LLC, a brokerage known for its unwavering dedication to clients. This partnership allows us to combine our innovative, cinematic marketing approach with Avenue Realty’s extensive market knowledge and trusted industry presence, ensuring every client receives the highest level of service and support.

Team

Meet The Team

Craig Massie

Your Trusted Real Estate Agent in Charlottesville and Surrounding Areas

I have been in hundreds (maybe even thousands) of stunning homes, many of which I viewed behind a rolling camera while working in Hollywood for more than a decade. It was filming in these movie-worthy homes and neighborhoods that first sparked my passion for real estate. I love finding the characteristics and details that make a home unique, whether it's a mansion in Beverly Hills or a scenic cabin in the Blue Ridge Mountains. As a dedicated Charlottesville Realtor, I focus on helping both buyers and sellers, combining my years of experience scouting locations for “the best of” and my love of film to create videos and content about the Charlottesville area and real estate. My goal is to allow my clients to learn something new about the region and feel confident going into their real estate transactions. When I’m not busy helping my clients find the perfect property or sell their current home, I enjoy going on adventures with my family, exploring the Virginia outdoors, and woodworking. Fun Fact: I helped my father custom-build our family home and I love fixing up houses on the side.

Craig Massie Charlottesville Realtor

Avenue Realty, LLC

Brokerage

Massie Realty is powered by Avenue Realty, LLC, a brokerage known for its unwavering dedication to clients. This partnership allows us to combine our innovative, cinematic marketing approach with Avenue Realty’s extensive market knowledge and trusted industry presence, ensuring every client receives the highest level of service and support.

Team

Meet The Team

Craig Massie

Your Trusted Real Estate Agent in Charlottesville and Surrounding Areas

I have been in hundreds (maybe even thousands) of stunning homes, many of which I viewed behind a rolling camera while working in Hollywood for more than a decade. It was filming in these movie-worthy homes and neighborhoods that first sparked my passion for real estate. I love finding the characteristics and details that make a home unique, whether it's a mansion in Beverly Hills or a scenic cabin in the Blue Ridge Mountains. As a dedicated Charlottesville Realtor, I focus on helping both buyers and sellers, combining my years of experience scouting locations for “the best of” and my love of film to create videos and content about the Charlottesville area and real estate. My goal is to allow my clients to learn something new about the region and feel confident going into their real estate transactions. When I’m not busy helping my clients find the perfect property or sell their current home, I enjoy going on adventures with my family, exploring the Virginia outdoors, and woodworking. Fun Fact: I helped my father custom-build our family home and I love fixing up houses on the side.

Craig Massie Charlottesville Realtor

Avenue Realty, LLC

Brokerage

Massie Realty is powered by Avenue Realty, LLC, a brokerage known for its unwavering dedication to clients. This partnership allows us to combine our innovative, cinematic marketing approach with Avenue Realty’s extensive market knowledge and trusted industry presence, ensuring every client receives the highest level of service and support.

"Top-tier real estate professional in the Charlottesville area! We had the pleasure of working with Craig during our home search, and we couldn't have asked for a more professional, knowledgeable, and dedicated realtor."

Taylor Leiper

Home Buyer

"Top-tier real estate professional in the Charlottesville area! We had the pleasure of working with Craig during our home search, and we couldn't have asked for a more professional, knowledgeable, and dedicated realtor."

Taylor Leiper

Home Buyer

"Top-tier real estate professional in the Charlottesville area! We had the pleasure of working with Craig during our home search, and we couldn't have asked for a more professional, knowledgeable, and dedicated realtor."

Taylor Leiper

Home Buyer

Ready to take action?

Book a free consultation to sit down with us and discuss your home's unique story. Let's craft a compelling narrative and a powerful marketing strategy to attract the right buyer and make your next move a success.

Luxury Home in CVille
Large Luxury home in Charlottesville
Buyer Consultation
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
home in Charlottesville
Digital Marketing on computer in Crozet
Old Trail in Crozet
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Book a free consultation to sit down with us and discuss your home's unique story. Let's craft a compelling narrative and a powerful marketing strategy to attract the right buyer and make your next move a success.

Luxury Home in CVille
Large Luxury home in Charlottesville
Buyer Consultation
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
home in Charlottesville
Digital Marketing on computer in Crozet
Old Trail in Crozet
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Book a free consultation to sit down with us and discuss your home's unique story. Let's craft a compelling narrative and a powerful marketing strategy to attract the right buyer and make your next move a success.

Luxury Home in CVille
Large Luxury home in Charlottesville
Buyer Consultation
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
home in Charlottesville
Digital Marketing on computer in Crozet
Old Trail in Crozet
Close-up of a tree stump showing growth rings and a textured brown wood surface.